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Double Down On Your Data: Gaming app for iPhone and iPad


4.3 ( 7383 ratings )
Education Book
Developer: Qualex Consulting Services, Inc
Free
Current version: 1, last update: 7 years ago
First release : 27 Jul 2009
App size: 329.48 Kb

Often referred to as the heartbeat of a casinos operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. Written by a twenty-year veteran of the software industry, Double Down On Your Data explains the latest development in this fast moving industry, including:
- Creating demand for your casino
- Streamlining the marketing process
- Creating accurate predictive patron models
- Mobile-lizing your marketing campaigns
- Improving table-games revenue management
- Exploiting the marketing potential inherent in social networking sites
- Courting the highly valuable Asian gambler